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ABOUT ME
ONG SOO HUA,
AICI CIC, DKM JPK
Ong Soo Hua is a personal stylist, etiquette coach, and an Association of Image Consultants International (AICI) Certified Image Consultant. She honed her expertise in Fashion Image and Styling at the Instituto Marangoni in London and became an Etiquette Coach through The English Manner and Beaumont Etiquette Train-the-Trainer programme.
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Soo Hua earned her Professional Image Consultant certification with ByFerial in Kuala Lumpur and further advanced her skills with certifications in Image Essentials from the Academy of Image Mastery in Singapore, as well as The Art of Personal Style and a Colour Masterclass from The StyleCore Academy in the USA.
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She holds a Malaysian Skills Diploma (DKM) in Image Consultancy, recognized by the Malaysia Department of Skills Development (JPK), and is a certified trainer by HRD Corporation, Malaysia. Soo Hua is also a certified Practitioner of Neuro-Linguistic Programming by the American Board of NLP, a certified Body Language Trainer by the Oxford Institute of Body Language, a trained makeup artist, and holds a Bachelor's degree in Communication.
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In 2017, Soo Hua founded OSH Image Consultancy, widely known as STYLE BY OSH on social media. You can find her on Instagram at @stylebyosh. She has successfully provided professional image consulting and training to over 50 corporate clients in Malaysia, many of whom have returned for additional sessions.
Soo Hua is also the author of three books: STYLE BASICS For Every Woman, STYLE BASICS Colour Palettes, and STYLE BASICS Guidebook.
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Human Resource Development Corporation (HRDC)
Accredited Trainer January-2025
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The English Manner, UK and Beaumont Etiquette, USA (Conducted Virtually)
Graduate of Train the Trainer Grade One with distinction August-2024
The Oxford Institute of Body Language, London (Conducted in Thailand)
Body Language Trainer Certification March-2024
The Style Core, United States of America (Conducted in Malaysia)
Fit and Fabrics, The Art of Personal Style and Colour Masterclass January-2024
Vision Alliance, Malaysia [The American Board of Neuro-Linguistic Programming]
Certified Practitioner of Neuro-Linguistic Programming October-2023
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Humanology, Malaysia
Body Language Certification March-2023
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Academy of Image Mastery (AIM) Singapore
Image Essentials June-2022
Human Resource Development Corporation (HRDC)
Certified Trainer January-2019
Jabatan Pembangunan Kemahiran (JPK) Malaysia
Diploma Kemahiran Malaysia March-2020
Human Resource Development Corporation (HRDC)
Certified Trainer January-2019
Association of Image Consultants International
Certified Image Consultant June-2018
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ByFerial Image Consultant Training (M) certified
Professional Image Consultant May-2016
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Istituto Marangoni (London) graduate
Fashion Image and Styling Janaury-2016
Diva Production (M) certified
Professional Makeup Artist Sep-2015
University Putra Malaysia (UPM)
Bachelor of Communication June-2006
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MY STYLE
PHILOSOPHY
I found my fashion calling in design school, where I realized that styling isn’t some natural-born talent bestowed only upon the fashion elite—it’s learnable! All it takes is soaking up the right know-how.
There’s a treasure trove of theories to help you piece together outfits, which makes styling especially handy if you don’t have that “born-with-it” style radar.
But before diving headfirst into experiments, it’s important to get the basics down pat: think colour theory, silhouettes, proportions—those fundamentals that make outfits 'click.' Once you’ve nailed the essentials, stay wildly curious! Inspiration can strike anywhere: scrolling through Instagram, flipping through a glossy fashion mag, people-watching at your favourite café, or even spotting an unusual colour combo in nature. It’s a never-ending treasure hunt for ideas—one that evolves as you do. That’s where the magic really begins: you start mixing and matching your fundamentals with fresh inspirations to create a style that’s undeniably you.
As Picasso famously said, “Learn the rules like a pro, so you can break them like an artist.” In other words, master the basics, then let your creativity run wild, with a wink and a dash of flair, of course!
